Waldsee, the German Language Village of Concordia Language Villages, is an immersive educational program that connects participants with the German language and culture. As a Marketing Assistant, I played a pivotal role in developing and executing marketing campaigns, managing content creation, and curating culturally enriching narratives. During the summers, I captured memories through professional-quality photos, videos, and blog posts, highlighting Waldsee‘s unique programs. My work centered on fostering meaningful connections within the Waldsee community, increasing enrollment, and celebrating the richness of German traditions through impactful storytelling.
Developed and implemented social media campaigns across platforms like Instagram, Facebook, and Twitter to promote Waldsee programs and events.
Created engaging content, including posts, videos, and stories, highlighting the Village’s unique immersive environment.
Results:
Increased follower engagement by leveraging behind-the-scenes content and cultural highlights.
Strengthened Waldsee’s online presence by maintaining consistent branding and messaging.
Designed and distributed newsletters to inform families and alumni about upcoming programs, events, and special opportunities.
Incorporated participant testimonials and program updates to inspire registration.
Produced high-quality blog posts, photographs, and videos that showcased Waldsee’s immersive educational experiences.
Tailored content to connect with prospective families, alumni, and current participants, fostering a sense of community and nostalgia.
Worked closely with Village leadership, program directors, and staff to align marketing efforts with program goals.
Supported staff training on capturing high-quality content and maintaining consistent visual branding.
Social Media Management: Increased visibility through strategic campaign planning and engaging content creation.
Content Writing and Editing: Produced blog posts and email newsletters that resonated with diverse audiences.
Graphic Design: Created visually appealing promotional materials using tools like Canva.
Photography and Videography: Captured and edited high-quality visual content that highlighted Waldsee’s unique offerings.
Increased Social Media Engagement: Boosted online interactions and reach through consistent posting and creative campaigns.
Stronger Community Ties: Fostered connections within the Waldsee alumni network and current participant community.
Program Growth: Contributed to increased enrollment by creating compelling content and promotional materials that highlighted Waldsee’s unique value.
My work at Waldsee German Language Village reflects my ability to merge creative marketing strategies with a deep appreciation for cultural storytelling. From crafting engaging social media campaigns to coordinating immersive events, I demonstrated my passion for building community and connecting audiences with the transformative power of language and culture.