On the Rocks is the UK’s largest student-run arts festival, hosting a diverse array of events spanning visual arts, music, theatre, dance, and more. As the Web Designer for the 2020 festival, I was responsible for creating a digital platform that reflected the festival’s vibrancy and innovation while providing a seamless user experience for attendees, artists, and stakeholders. My role involved designing an intuitive website, curating engaging content, and ensuring that the platform supported the festival’s mission to celebrate and showcase student creativity.
Designed a visually striking website that aligned with the festival’s branding and creative vision.
Focused on creating a clean, user-friendly layout that highlighted the festival’s diverse programming.
Ensured mobile responsiveness and cross-platform compatibility for a seamless user experience.
Collaborated with the festival team to gather blog post content.
Wrote engaging copy for event descriptions, calls-to-action, and homepage features.
Integrated the festival’s branding into every aspect of the website design, ensuring a cohesive aesthetic.
Designed custom graphics and visuals to enhance the site’s visual appeal and reflect the creativity of the festival.
Monitored website performance and resolved technical issues to ensure uninterrupted functionality.
Implemented basic SEO strategies to increase site visibility and attract more visitors.
Web Design: Created a visually appealing, functional website using Wix.
Content Management: Organized and updated blog posts and web pages to ensure the website reflected the most accurate information.
Graphic Design: Designed custom visuals to enhance the website’s aesthetic and branding.
Collaboration: Worked closely with the festival’s leadership team to align the website with organizational goals.
SEO Optimization: Applied SEO best practices to improve search rankings and drive traffic.
My work as the Web Designer for On the Rocks 2020 showcases my ability to combine technical expertise with creative vision to deliver impactful digital solutions. By designing a user-friendly, visually striking website, I helped bring the festival’s dynamic programming to life and supported its mission of celebrating student creativity on a grand scale. This project reflects my strengths in web design, content management, and collaboration—skills I bring to every project I undertake.