Have you ever been scrolling through Pinterest and seen a Pin talking about how someone increased their monthly viewers on Pinterest from 0 to 1 million+? Or heard a Pinterest “expert” talk about how they can help you increase your monthly viewers on Pinterest with their course/strategies/services?
Well, while it might seem like someone who can get so many people looking at their Pins is clearly the person whose advice you want to follow because you, too, want that many monthly viewers, you don’t.
Because monthly viewers on Pinterest don’t matter.
There. I said it.
Monthly viewers on Pinterest don’t matter!!!!!!
Let me shout it from the rooftops: MONTHLY VIEWERS ON PINTEREST DO. NOT. MATTER.
And anyone who claims to be a Pinterest expert based on their monthly viewers is, quite honestly, lying to you.
But what ARE monthly viewers? Why don’t they matter? And what should you be focusing on instead?
Thankfully, you’ve got an actual Pinterest expert (hint: it’s me 😉 ) to walk you through it all.
So let’s dive right in!
What are monthly viewers on Pinterest?
All that monthly viewers means is how many people “saw” any pin you pinned over the course of a month.
So your Pinterest monthly viewers statistic tells you one thing, and one thing only: how many people scrolled past a pin that you pinned in their feed.
It could be a pin that leads to your blog post or a random recipe that you repinned.
They could stop and click through to your website or they could have scrolled past it in .000001 seconds flat.
All someone has to do is scroll past any pin that you’ve pinned and it will count towards your monthly viewers.
Why monthly viewers on Pinterest don’t matter
Because monthly viewers are simply how many times any pin that you’ve pinned is scrolled past, they don’t actually tell you anything about how Pinterest is doing for your business.
AKA, they don’t tell you how many people are actually coming to your website from Pinterest or engaging with your brand.
So if you’re using Pinterest to grow your traffic and sales, then they aren’t anything other than a vanity metric.
You might also like: 3 Reasons Why Pinterest is the Key To Driving Traffic To Your Website
What you should actually be paying attention to
So if you’re not paying attention to monthly viewers anymore, what stats should you actually be looking at?
Well, there are a BUNCH of different analytics that you have access to both through Pinterest and Google Analytics. But when it comes to measuring success on Pinterest, the top 3 stats that you’re going to want to track are:
- link clicks & Pinterest sessions
- and top pins & boards
Link Clicks & Pinterest Sessions
The first and most important metric to pay attention to is link clicks (on Pinterest) and Pinterest sessions (on Google Analytics).
These both tell you how many times someone clicked through on a Pin of yours and landed on your website.
To find link clicks on Pinterest, go to Analytics >> Performance over time >> Link Clicks & filter by pins from your website
To find your Pinterest sessions on Google Analytics go to Acquisition >> All Traffic >> Channels >> Social >> Pinterest.
Another valuable stat to keep track of is engagements. This is the total amount of saves, closeups, link clicks, and carousel card swipes on your pins. Keeping track of this stat will tell you what sorts of graphics and types of pins are doing the best so that you can create more of those.
To find out your engagements on Pinterest head to Analytics >> Top Pins >> Engagements & filter by pins from your website. This will show you the pins from your website that are getting the most engagement.
Top Pins & Boards
Finally, it’s a good idea to look at your top pins & boards in general. This shows you what sort of content you’re pinning that is doing particularly well right now so that you can focus on pinning more of that type of content.
You can find your top pins & boards in the overview section of your Pinterest analytics.
Play around with the different ways of filtering them (e.g. impressions, engagements, clicks) to get a good overview!
You might also like: 8 Pinterest Traffic Strategies That Work in 2020
And there you have it: exactly why your Pinterest monthly viewers don’t matter and what you should focus on instead.
So the next time you hear someone touting their Pinterest expertise with monthly viewers numbers? Run the other way.