Idea Pins on Pinterest (A.K.A. Story Pins): Everything You Need to Know

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Have you heard of the new latest craze? It’s Idea Pins on Pinterest (aka Story Pins!).

But what the heck ARE Idea Pins, and how can you use them to grow your Pinterest account and business?

Let’s talk about it.

In this post, we’ll cover…

  • What the heck Idea Pins even are
  • Why Pinterest changed the name from Story Pin to Idea Pin
  • Why you should be using Idea Pins
  • And best practices for creating Idea Pins on Pinterest

So let’s dive right on in!

Breaking News: Story Pins are now Idea Pins!

Back in 2020, Pinterest started beta testing what they then called Story Pins to a select number of users.

On May 18, 2021 Pinterest made them available to everyone with a business account with the new name Idea Pins. So Story Pins are now officially Idea Pins!

Other than a few additional features, there is no difference between Story Pins and Idea Pins.

What are Idea Pins on Pinterest?

Ideas Pins on Pinterest are a new kind of pin, added in addition to Static Pins and Video Pins.

The biggest differentiating factor between Idea Pins and other kinds of pins is that you can add multiple slides (images, videos, etc). In addition, you cannot add an outbound link to an Idea Pin.

You can use idea pins to share stories, how tos, recipes, and more.

Like every other kind of Pin, Idea Pins stay on your profile forever.

Why the name change from Story Pins to Idea Pins?

When Pinterest first introduced Story Pins, people were super confused about how exactly they were supposed to be used. Were they just like Snapchat or Instagram stories that just stuck around for 24 hours? Were you supposed to use them to show behind-the-scenes?

I strongly believe that Pinterest changed the name to Idea Pins to clear up all of this confusion and put them in a field of their own.

According to the official Idea Pins announcement:

Idea Pins are an evolution of Story Pins, with a fresh name to better match the uniqueness of a product that empowers creators to share long-lasting ideas and not ephemeral stories.

Pinterest Newsroom

Although Idea Pins share some similarities to stories on other social platforms, you definitely shouldn’t treat them the same way!

Keep reading for tips on how to make great Idea Pins on Pinterest.

Why use Idea Pins?

Idea Pins are an amazing way to get more traction to your account.

Although you can’t add an outbound link to an Idea Pin (meaning it won’t directly lead to more traffic to your website), Pinterest is actively pushing them, meaning that they’re a great way to get more eyes on your account.

In addition, Idea Pins can lead to more engagement and followers, which can easily trickle over to your other pins and clicks to your website!

How to Make Great Idea Pins on Pinterest: Idea Pins Best Practices

Alright, so now we know what Idea Pins are and why we want to be creating them, but how do you actually go about creating Idea Pins that get those awesome results everyone is talking about?

Here are a few best practices to keep in mind as you’re creating your Idea Pins…

Video First

First things first… video is king. This is as true on Pinterest as it is anywhere else on the internet these days.

Pinterest has come right out and said in its best practices that they want you to be using video in your Idea Pins – especially on the first page.

Video allows you to stand out from the crowd in a crowded Pinterest feed, so it’s definitely a good idea to use video on the first slide of your Idea Pins whenever you can.

If you don’t have video of your own, I definitely recommend looking into stock video. Canva has a decent selection if you have a pro account, and you can also find free stock videos on sites like Pexels.

For great stock video backgrounds, I highly recommend checking out my client Erin’s Stock Motion!

Self-Contained, Original Content

When Story Pins first came out, a lot of people were trying to circumnavigate the fact that you couldn’t add links to them by putting links or calls to action within the slides of the pins themselves.

With the unveiling of Idea Pins, Pinterest pretty much came right out and said that they don’t want you doing this. Again, from their best practices…

Idea Pins are for your original content – no need to add links or content from other sites. Plan your content like a real story, with a true beginning, middle and end. And make sure that you include everything that people need to act.

Pinterest Creative Best Practices

So basically, Pinterest wants you to be creating Idea Pins that are fully-fledged pieces of content, able to stand on their own. That means no adding links or CTAs within your slides or descriptions!

Teach and Inspire

Idea Pins are a medium where content that teaches and inspires can really shine. Step-by-step tutorials, numbered lists, and the like do really well in this format.

More Slides

You can have up to 20 slides in your Idea Pins, and Pinterest really wants you to be adding MORE slides (at least 5). This also encourages users to click on the Pin and click through, which ups your engagement.

One popular thing to do with Idea Pins has been to repurpose TikToks or Reels, and while they are doing pretty well, they’re also only one slide – so this is definitely something to consider. One trick is to actually cut up that video into several so that you can create slides out of each clip, like this:

Text Overlay

Much like Instagram stories, people are probably watching your Idea Pins without sound, so it’s a good idea to have text overlay on them.

Plus, text overlay can be read by Pinterest, which ups your SEO and means that your Idea Pin will be more likely to be found in search.

Remove Watermarks

Much like repurposing your TikToks as Instagram Reels, you’re going to want to remove watermarks on anything that you’re repurposing from another platform.

Avoid Links and CTAs

Again, like we talked about earlier, Pinterest really wants Idea Pins to be self-contained, so be sure to avoid adding links or calls to action on your Idea Pins.

And that’s it for this quick intro and how to to Pinterest’s newest Pin type!

Tell me: have you created an Idea Pin yet? How did it go?

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