How to Set Up a Pinterest Business Account (The Right Way)

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So you’ve decided it’s finally time to get into Pinterest marketing – hooray! First things first, you need to know how to set up a Pinterest business account.

Unfortunately, setting up a Pinterest business account isn’t as straightforward as it might seem. There are a lot of bits and pieces you need to make sure you get right so that your account can grow.

So let’s dive into the step-by-step guide to setting up a Pinterest business account!

Why Do You Need a Pinterest Business Account?

There are two different kinds of Pinterest accounts that you can have: a personal account and a business account.

While there might be plenty of debate about what kind of account you should have on Instagram, there’s really no debate when it comes to Pinterest.

Not only is it a requirement in Pinterest’s terms of service that you have a business account if you’re using it for business purposes, but there are also a whole host of benefits to having a business account over a personal one.

These include the abilities to:

  • Claim your website
  • Become a verified merchant
  • Access analytics
  • Run ads
  • Enable Rich Pins
  • Get audience insights
  • Add Pinterest widgets to your website
  • and more

All of these things are crucial components to growing on Pinterest, so it’s imperative that you get a Pinterest business account over a personal one!

How to Set Up a Pinterest Business Account

There are two ways to set up a Pinterest business account. You can:

  • Start from scratch and create a new account, or
  • Convert your personal Pinterest account to a business account

Let’s go over how to do both!

Start From Scratch

The first way that you can set up a Pinterest business account is to start from scratch.

To do this, head to and click on Sign Up.

From there, click on Create a free business account at the very bottom.

Add your email, password, and age, and click create account.

Then it’s time to build your profile.

Upload a profile photo (I recommend one that includes your face), and add your name, website, country/region, and language).

Next up, answer a few questions to describe your business. These will help categorize your account and give Pinterest more information about your specific goals so that they can support you better.

Then, they’ll ask you if you’d ever be interested in running ads on Pinterest. If you’re definitely going to be running ads in the near future, go ahead and say yes. Otherwise, I just put I’m not sure to leave options open.

Don’t worry if you click no, you’ll still be able to run ads in the future if you change your mind.

Finally, choose where you’d like to start. To continue following this tutorial, select Showcase your brand to continue filling out your profile!

Convert Your Personal Pinterest Account to a Business Account

If you already have a personal Pinterest account that you would like to convert to a business account, then follow these steps!

Psst… Wondering if you should convert your personal account or start a new one? There’s really no one right way to do it. If you’d prefer a clean slate, then start a new account. If you’d like to have everything in one place, then convert your personal account.

Go to and click on the little down arrow in the top right-hand corner.

Click on Convert to business.

Click Upgrade.

And voila! You’ve converted your personal Pinterest account to a business one!

Optimizing Your Pinterest Business Account

Alright, now comes the juicy stuff – optimizing your Pinterest business account!

While you could totally leave your account as-is and hope for the best, the fact is… that’s simply not going to happen.

Because Pinterest is a search engine, you need to give it as much information about yourself and your business as possible so that it knows how to categorize your account and you can start showing up in search results.

This includes:

  • Filling out alllll of your settings
  • Uploading a cover photo
  • Making any non-relevant personal boards secret
  • Finding your keywords
  • and Creating optimized boards

So let’s dive on in!

Fill Out Your Settings

While you may have filled out some of your settings during the account creation process, it’s important to make sure that they’re ALL filled out.

This includes:

  • Your name
  • Your bio
  • Your pronouns
  • Your website
  • Your username
  • Etc.

To access your settings, click on the little down arrow in the top right-hand corner of your screen and then click on settings.

Fill out your public profile information.

Your name should include your/your business name + 1-2 broad keywords.

Your about section should include 1-2 sentences about what you do and what people can find on your account, and also be optimized with keywords (keep reading for more info about finding your keywords!)

Be sure to also add your pronouns, website, and username (this should be the same as all your other social accounts)!

Head over to the personal information tab to fill out your personal information.

This includes a section with community information, where you can indicate if your business is Person of color-owned, LGBTQ-owned, Disability-owned, and/or Woman-owned.

If your business is at least 51% owned by any of these groups, they may be featured in the Today tab, so it’s definitely worth it to tick these boxes!

Claim Your Website

Also in your settings is the ability to claim your website.


Without claiming your website, your analytics will be totally off.

Plus, claiming your website lets Pinterest know that all of the pins that you’re creating link back to your own business, which makes them happy.

To claim your website, click on the claimed accounts tab and then click on claim by the websites section.

From there, you’ll choose how you want to claim your website. In general, I recommend going with the HTML tag option.

Click here for a full guide on claiming your website on Pinterest.

Once you’ve added the HTML tag, you can verify your website by adding your URL and clicking verify.

Upload a Cover Photo

If you head to your profile, you’ll notice that there’s a blank space where you can upload a cover image.

I recommend using the space to highlight a freebie or other CTA that you want people to follow!

The correct dimensions for a Pinterest cover image are 1920 px x 1080 px, so head to Canva to create an image this size.

Then, all you need to do is head back to Pinterest and click on the plus button in the cover photo spot.

There, you can upload the cover image you’ve created.

If you uploaded an image that’s not the correct dimensions, you’ll need to crop it.

Then, click done!

Make Personal Boards Secret

If you converted your personal Pinterest account to a business one, don’t miss this step!

When using Pinterest for business, it’s important that all of your boards are tailored to your niche, so any personal boards that aren’t related to your business should be made secret.

That way, you’ll still have access to them but the public won’t be able to see them (and Pinterest won’t take them into account when they’re categorizing your account).

To do this, click on the saved tab on your profile.

Hover over the board you’d like to make secret and click the pencil icon.

Click the checkmark next to Keep this board secret.

Create Optimized Boards

Finally, it’s time to actually create your boards!

This is one of the most important parts of setting up a Pinterest business account because your boards are where all of your content lives.

Without boards, you’ll have nowhere to save your pins.

And without fully optimized boards, you’ll be missing out on sending Pinterest some key information about your account and your content, so you’ll be less likely to show up in search results.

Brainstorm Board Ideas

The first step in creating your optimized boards is to come up with ideas for what your boards should actually be around.

There are 3 categories of boards that you should have on your Pinterest account:

  • Brand boards (e.g. “Free Knitting Patterns Blog Posts” or “Free Knitting Patterns Podcast Episodes”)
  • Content category boards for all of the types of content you create (e.g. “Free Cardigan Knitting Patterns”, “Free Sock Knitting Patterns”, etc.)
  • Adjacent interest boards on topics that are relevant to what you create content around that your audience might also be interested in (e.g. “Crocheting”)

Try to come up with at least 10-15 board ideas to start out with.

Find Your Keywords

Once you’ve got your board ideas, it’s time to come up with keywords to optimize them with.

Keywords are just words or phrases that are related to your content that are frequently searched.

Once you know what keywords people are searching for, you can include those in your content so that Pinterest can index it and bring it up in search results.

The best way to find your keywords is by using the guided search on Pinterest.

Begin by typing in your board topic and then see what the guided search adds to the end of it. These are your keywords!

To learn all about Pinterest keywords, check out this blog post!

Create Your Boards

Now that you’ve got your keywords, it’s time to create your boards!

To create a new board, go to your profile and click on the saved tab. Then click on the plus button on the right-hand side.

Select Board.

Add the name for your board. This shouldn’t be cutesy – it should be straightforward and include one of your keywords.

Then, click Create.

Pinterest will then give you the option to Save some Pins to your new board.

Go ahead and save a minimum of 10 relevant pins to your new board to give Pinterest a better idea of what the board is about.

Then, it’s time to optimize your board. Click on the three little dots by the board name and choose Edit board.

Add a description to your board that is 1-2+ sentences long that includes several of the keywords you found during your search.

Click done and voila! You have a fully-optimized board.

Repeat this process for the rest of your boards.

Wish you could have a step-by-step video guide to take you through the whole process of how to set up a Pinterest business account? My workshop, Pinterest Set-Up Secrets is just the thing!

You’ll walk away with…

  • The tech for your Pinterest account completely set up
  • Your keywords researched
  • + your boards created and optimized

Click here to grab it now!

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