Concordia Language Villages: Marketing & Content Strategy

Concordia Language Villages is a premier language and cultural immersion program that connects participants with the world through language and community. As the Marketing & Enrollment Content Creator, I led key initiatives to enhance brand visibility, engage with target audiences, and inspire participation. My role combined social media strategy, email marketing, digital advertising, and content creation to support the Villages’ mission of cultural and linguistic exploration.

Key Initiatives

1. Reimagined Email Marketing Strategy

  • Transitioned from promotional emails to monthly newsletters tailored to each Village’s unique identity.
  • Highlighted culturally rich themes, alumni stories, and program updates to foster community engagement.
  • Results: Achieved an average open rate of 50%+ (surpassing industry benchmarks).

2. Social Media Strategy & Content Creation

  • Managed multi-platform campaigns (Instagram, Facebook, LinkedIn) to engage audiences and promote programs.
  • Designed custom graphics, videos, and posts to reflect the Villages’ vibrant and diverse cultures.
  • Results:
    • Increased follower engagement across all platforms.
    • Created interactive content such as behind-the-scenes stories and reels, driving higher audience retention.

3. Digital Advertising

  • Planned and executed targeted ad campaigns on Google Ads, Meta, and LinkedIn to increase awareness and drive conversions.
  • Data-Driven Optimization: Regularly analyzed performance metrics to refine campaigns and maximize ROI.

5. Cross-Functional Collaboration

  • Coordinated with program directors, alumni, and the development and marketing teams to ensure cohesive messaging and strategy alignment.
  • Supported Village photographers in capturing high-quality visual content that authentically represented each program.

Getting Ready for Camp Series

Email Newsletters

Instagram Reels

Additional Social Media Posts

Digital Ads

Skills Utilized

  • Content Creation: Delivered visually compelling, audience-tailored content across multiple platforms.

  • Social Media Marketing: Built engagement through creative storytelling and interactive campaigns.

  • Email Marketing: Crafted high-performing newsletters using platforms like MailChimp.

  • Digital Advertising: Managed ad campaigns to maximize ROI and drive program enrollment.

  • Data Analytics: Leveraged metrics to optimize strategies and refine messaging.

  • Collaboration: Worked cross-functionally with teams to align messaging and achieve organizational goals.

Results

  • Engagement Growth: Increased social media engagement and follower growth across platforms.

  • Email Success: Boosted open rates from ~30% to 50%+, with some newsletters exceeding industry standards.

  • Enrollment Impact: Digital campaigns contributed to an increase in program inquiries and registrations.

My work at Concordia Language Villages highlights my ability to create engaging, culturally rich marketing strategies that connect with diverse audiences. By leveraging my skills in content creation, digital marketing, and analytics, I’ve helped strengthen the Villages’ mission of cultural immersion and global connection while driving measurable results.