As a freelance Social Media Marketing Specialist at Addie Gray Digital, I partnered with over 20 small businesses spanning industries such as retail, hospitality, lifestyle, photography, online entrepreneurs, online stores, and a glamping destination. My expertise lay in Pinterest and content marketing, where I crafted data-driven strategies, designed visually compelling graphics, and optimized campaigns to drive brand awareness, foster audience engagement, and deliver measurable growth.
Strategic Social Media Management:
Developed tailored social media strategies for each client based on their unique brand identity and goals.
Managed content calendars and posting schedules to ensure consistent engagement across platforms like Facebook, Instagram, and Pinterest.
Content Creation:
Created engaging content, including graphics, videos, and captions, optimized for each platform.
Designed high-quality visuals using tools like Canva and Adobe Creative Suite to reflect each client’s brand identity.
Performance Analytics & Reporting:
Conducted regular performance analyses to track engagement, impressions, and ROI.
Used insights from tools like Google Analytics and platform-specific data to refine strategies and maximize results.
Market Research:
Conducted in-depth competitor analyses and audience research to identify opportunities for growth.
Adapted strategies to align with industry trends and consumer behavior.
Social Media Strategy: Designed and executed data-driven strategies tailored to each client’s brand and audience, with a specialization in Pinterest marketing to drive traffic and conversions.
Content Creation: Produced platform-optimized visuals and compelling copy, including Pinterest pins, blog graphics, and social media posts, to boost engagement and website visits.
Analytics and Reporting: Leveraged data insights from Google Analytics and Pinterest Analytics to refine strategies, optimize campaigns, and demonstrate measurable success.
Creative Problem-Solving: Developed innovative solutions to meet client-specific challenges, including niche market targeting and trend-driven content strategies.
456% Average Engagement Increase: Clients saw significant growth in audience interaction.
Over 3.4 Million Monthly Impressions: Achieved through strategic content creation and audience targeting,
Increased Web Traffic: Generated an increase in website traffic for clients within six months by implementing targeted Pinterest campaigns and SEO-optimized content strategies.
My work at Addie Gray Digital highlights my expertise as a Pinterest and content marketing specialist. By leveraging creative storytelling and data-driven strategies, I’ve helped small businesses enhance their online presence, increase website traffic, and build loyal audiences. Whether it’s designing visually engaging Pinterest campaigns, crafting SEO-optimized blog posts, or analyzing performance data to refine strategies, I bring a targeted approach to helping brands thrive and achieve measurable results in the digital space.