As a digital marketing specialist and content creator, I developed a personal brand identity rooted in my mission to empower mission-driven organizations. The branding design aligns with my values of sustainability, social justice, and global impact, while showcasing my unique ability to combine cross-cultural insights and data-driven strategies. This cohesive identity serves as the foundation for my portfolio website, social media presence, and professional materials. By blending modern design elements with a warm and approachable aesthetic, my branding highlights my dedication to helping organizations amplify their voices.
Designed a clean and minimalist wordmark logo.
Incorporated a professional sans-serif font to emphasize clarity and modernity, paired with subtle stylistic details for a creative touch.
Selected an earthy, mission-driven palette to convey trust, warmth, and professionalism:
Deep Navy (#112530): Conveys trust and professionalism.
Warm Beige (#C4A384): Adds warmth and a sense of approachability.
Teal Gray (#2E4F5A): Evokes calmness and balance.
Soft Ivory (#ECE9E4): Provides a clean and elegant background.
Rustic Orange (#B56F3B): Adds energy and vibrancy.
Heading Font: Rosie – A friendly and modern typeface ideal for drawing attention.
Body Font: Alegreya – A warm and readable serif font perfect for delivering detailed content in a professional tone.
Paired these fonts to balance creativity and clarity, ensuring an approachable yet professional visual tone.
Brand Strategy: Defined core messaging and visual elements to align with my professional goals and audience needs.
Graphic Design: Developed cohesive branding assets using Adobe Illustrator.
Typography Pairing: Selected and applied font combinations to balance professionalism with creativity.
Web Design: Designed and built a responsive portfolio website that adheres to branding guidelines.
Consistency Across Platforms: Seamlessly applied the brand identity to digital and print materials.
Consistent Personal Brand: Established a unified visual and messaging identity that elevates my professional presence.
Increased Engagement: Improved recognition and engagement across my portfolio website and social media platforms.
Professional Presentation: Created polished materials that effectively communicate my expertise and value to clients and collaborators.
Stronger Connection to Mission: Developed a brand identity that resonates with nonprofits, advocacy groups, and mission-driven organizations.
The branding design for Addie Gray is a reflection of my professional journey and goals. By creating a cohesive and approachable brand identity, I’ve positioned myself to connect with mission-driven organizations and audiences, showcasing my creativity, strategic thinking, and commitment to impactful storytelling. This project highlights my ability to craft thoughtful branding solutions that resonate with audiences, align with core values, and inspire meaningful connections.