With over six years of experience in social media strategy, content creation, and digital advertising, I specialize in amplifying the impact of nonprofits and advocacy groups. My work combines cross-cultural insights, creativity, and data-driven strategies to craft campaigns that resonate and inspire action. Let’s work together to bring your mission to life.
My career spans work across various industries — from education and travel to nonprofits — where I’ve honed my skills in crafting compelling content, optimizing campaigns through data-driven strategies, and fostering engagement across diverse platforms.
From managing large-scale digital advertising campaigns to creating high-quality content that resonates, I have a track record of success in using strategic insights to achieve measurable goals. My hands-on experience ranges from growing social media audiences to designing SEO-optimized websites that enhance discoverability and user experience. These accomplishments reflect my ability to think creatively and analytically, blending storytelling with the power of data.
My academic background in Social Anthropology from the University of St. Andrews and my hands-on experience at Concordia Language Villages have shaped my ability to navigate cross-cultural contexts and build inclusive, impactful marketing strategies. Whether I’m leading multi-platform campaigns or collaborating with diverse teams, I thrive on turning complex ideas into relatable stories that inspire action and connect communities.
Additionally, my entrepreneurial experience with Addie Abroad and Addie Gray Digital has strengthened my ability to adapt and innovate in fast-paced, dynamic environments. I’ve built loyal online communities, secured partnerships, and driven meaningful engagement — all while staying true to the values of authenticity and inclusivity.
Download my extended resume to learn more about my education, skills, and professional experience.