QT Library is an LGBTQIA+ lending library and substance-free community space dedicated to providing access to queer and trans literature while fostering connection and inclusivity. Currently in an active fundraising stage and coming soon to Boston, the QT Library is building a strong foundation to serve the community. As the Communications Team Co-Lead, I played a key role in developing and executing communication strategies to support the library’s mission, promote initiatives, and drive community engagement. My responsibilities included content creation, social media management, and campaign strategy for events and projects.
Objective: Collect 1000 book donations to officially establish the QT Library as a lending library.
Approach:
Designed and executed a multi-channel communications campaign featuring posts, stories, and reels on Instagram and TikTok.
Wrote compelling copy to encourage donations through curated wishlists, direct book donations, and author outreach.
Maintained a consistent and engaging voice that resonated with the LGBTQIA+ community.
Results:
Reached the 1000-book goal in under three weeks.
Increased social media engagement and fostered excitement around the library’s mission.
Developed and implemented a cohesive social media strategy to increase visibility and build a community of supporters.
Created dynamic content, including daily updates, reels, and event promotions, to maintain audience engagement.
Growth Metrics:
Increased follower count and interaction rates through consistent posting and authentic storytelling.
Crafted engaging email newsletters to keep supporters informed and inspired by the QT Library’s progress and initiatives.
Highlighted key milestones, such as the 1000 Books Campaign, upcoming events, and community spotlights, to foster excitement and maintain momentum.
Designed promotional materials for fundraising events and library initiatives, ensuring alignment with the library’s branding.
Collaborated with team members to organize and publicize community-building events, including book clubs and author discussions.
Actively engaged with followers and community members through comments, messages, and email inquiries.
Built relationships with authors and supporters to strengthen the QT Library’s network and resources.
Leadership: Led bi-weekly communications team meetings to coordinate efforts, assign tasks, and ensure alignment with strategic goals. Fostered a collaborative environment within the team, providing guidance and support to maximize productivity and creativity.
Campaign Strategy: Designed and executed multi-channel campaigns to achieve measurable goals.
Content Creation: Produced compelling copy and visuals that aligned with the QT Library’s mission and values.
Social Media Management: Built and maintained a strong online presence across multiple platforms.
Community Engagement: Fostered meaningful connections with supporters and collaborators.
Graphic Design: Created visually appealing materials using tools like Canva.
1000 Books Donated: Achieved the campaign goal in less than three weeks, establishing the QT Library as a lending library.
Increased Social Media Engagement: Boosted follower interaction and community support through dynamic content and storytelling.
Strengthened Community Ties: Built relationships with local authors, donors, and supporters.
My role as Communications Team Co-Lead at the QT Library allowed me to combine strategic planning, creative storytelling, and community engagement to support an important mission. I led bi-weekly team meetings, fostering collaboration and alignment on strategic goals, and played a key role in directing the successful 1000 Books Campaign. By building connections within the LGBTQIA+ community and guiding impactful communications efforts, I contributed to establishing the QT Library as a vibrant and inclusive resource. This experience highlights my leadership abilities, my dedication to mission-driven work, and my knack for driving meaningful results through collaborative efforts.