As the Marketing & Publicity Coordinator for multiple student theatre productions at the University of St. Andrews, I was responsible for developing and executing promotional strategies to captivate audiences and fill seats. This role allowed me to combine my passion for storytelling with my expertise in social media, graphic design, and event marketing to bring productions to life and ensure their success.
Comprehensive Marketing Campaigns
Social Media Strategy
Graphic Design and Visual Branding
Collaboration Across Teams
For this whimsical and magical opera, I captured high-quality promotional photos that highlighted the intricate costumes, vibrant set design, and enchanting atmosphere of the production. I designed a suite of digital and print marketing materials, including posters and a custom hoodie for the cast and crew, all of which aligned seamlessly with the show’s fantastical themes. These efforts contributed to boosting ticket sales and creating a memorable brand identity for the production.
This storytelling showcase required promotional photos and visuals evoking the beauty of stars and galaxies, aligning with its themes of shared human narratives under a vast cosmic perspective. I designed posters and shot photography that captured these celestial elements, creating a sense of wonder and connection. Additionally, I coordinated with the team to develop marketing strategies that emphasized the show’s immersive and interactive storytelling experience.
For this iconic and hilariously spooky musical, I created a series of bold and quirky designs that captured the macabre humor and gothic charm of The Addams Family. This included posters, event graphics, and a custom cast and crew t-shirt. My designs reflected the production’s darkly comedic tone and drew inspiration from the classic aesthetic of the Addams Family.
Social Media Marketing: Created platform-specific strategies to engage audiences and build anticipation.
Content Creation: Produced high-quality visuals, videos, and copy tailored to each production’s theme.
Event Marketing: Organized and promoted events to create buzz and drive ticket sales.
Graphic Design: Designed posters, flyers, and digital assets to capture attention and reflect each production’s essence.
Collaboration: Worked effectively with directors, cast, and production teams to ensure cohesive messaging.
Higher Attendance: Played a key role in achieving record-breaking ticket sales across multiple productions, with several shows selling out completely.
Positive Community Feedback: Received widespread praise for visually striking promotional materials and dynamic marketing strategies that effectively captured the artistic essence of each production.
Skill Development: Demonstrated expertise in crafting cohesive marketing campaigns, leveraging design and storytelling to enhance audience connection. These experiences have continued to shape my skills in collaboration, creative problem-solving, and effective audience engagement.