If you’ve spent much time in business Facebook groups or reading blog posts on how to drive traffic to your website, you’ve probably heard a LOT about how Pinterest is a major traffic driver to many people’s businesses.
But why, exactly, is that?
I mean, it might seem like it, but Pinterest isn’t magic, right?
What the heck is it about Pinterest that makes it the key to so many people’s traffic strategies?
Well, when it comes down to it, there are 3 big reasons why Pinterest can be the key to driving traffic to your website. Here they are.
1. Pinterest is a Search Engine
You’ve heard it a million times before and I’ll say it again: Pinterest is a search engine, not a social media network.
But what does that actually mean?
Pinterest being a search engine means that, unlike when people are on Instagram or Facebook, they are actively looking for answers to their questions.
That means that when they find a pin that looks like it will be that answer, they’ll click on it, leading them to a different website.
And if you can position YOUR pin to be the answer to their question, they’ll click on it and head straight to your website.
Even a couple of people searching for that answer a day can make a difference to the kind of traffic you see on your website.
Now imagine if you have a bunch of pins answering a bunch of questions. THAT is where you’re going to start seeing a HUGE difference in the kind of traffic that Pinterest is sending to your site.
2. Your Pins Have Staying Power
Another reason that Pinterest is different from social media is that your pins don’t just disappear after a few days or even hours.
Instead, they’ll stay around for at least a few months. Many pins are still circulating years after they were first pinned. They have staying power.
And what this means is that no matter how long ago you pinned that pin, it still has the possibility of being pinned and driving traffic back to your site at any time.
3. The Traffic You Get from Pinterest is Ready to Buy
Besides the fact that Pinterest has the potential to drive a ton of traffic to your website, one of the best parts is that that traffic is often ready to buy.
That means that if you write a blog post linking to one of your products or one of your email opt-ins, there’s a pretty good chance someone will buy or sign up when they come to your post from Pinterest. And that is pretty freaking valuable.
If you’re a blogger, your traffic from Pinterest will be more likely to click on your affiliate links and stay on the page for longer, driving up ad revenue. Again, pretty freaking valuable.
So there you have it: the 3 biggest reasons why Pinterest is the KEY to driving traffic to your website. Which one surprised you the most?