Oh hey there, savvy business owner.
Do you see tons of coaches landing podcast interview after podcast interview + end up scratching your head because you’re not sure how they’re doing it?
What if I told you there was a way you could land tons of podcast guest spots with ZERO pitching involved?
Now, I get it… podcast interviews might not be the first thing you think of when you think of reasons to be on Pinterest.
But let me tell you: I don’t think there’s a BETTER place to be positioning yourself as the expert that podcast hosts LOVE to have on their shows.
Case Study: How My Client Was Booked as a Podcast Guest from Pinterest
Alright, so first off let’s talk about the event that inspired this entire blog post: one of my clients being invited to be a podcast guest because of Pinterest!
My client Emma-Louise first came to me because she wanted to use Pinterest to promote her own blog posts and podcast episodes without having to show up on social media every single day.
So, we focused on doing two key things:
- setting up and optimizing her account
- and creating pins that linked back to her content
A few weeks into working together (before we were even seeing many clicks over to her website), I got this message from her…
Can I get a heck yes??
Landing podcast guest spots is definitely not the first thing that comes to mind when you think about the benefits of using Pinterest for your business, but it’s definitely not one that you should ignore!
So, how can you recreate this for yourself? Let’s get into it…
How to Get Booked as a Podcast Guest with Pinterest in 5 Steps
The strategy for getting booked as a podcast guest from Pinterest really comes down to 2 key things…
- Showing up as an expert through your content
- Making sure podcast hosts find you when they’re searching for an expert in the thing that you’re an expert in
That way, when that podcast host is looking for an expert, they find YOU and reach out to you about coming on as a podcast guest!
Cool, now let’s talk about how you actually make those 2 key things happen.
Step 1: Create Authority Content
The most important part of ANY content marketing strategy is creating content that positions you as an authority and expert.
Positioning yourself in this way means that clients as customers come to you because they KNOW that you know what you’re doing.
Similarly, podcast hosts looking for someone to interview on a certain topic want to interview the best – the expert.
So, by creating content that positions you as the expert, podcast hosts that find you will be able to tell clearly that you’re the expert they want on their show.
The actual content that you create can be in any format that you like (nope, you don’t have to blog to use Pinterest). Whether you’re creating podcast episodes yourself, blog posts, Instagram posts, or YouTube videos, the content just needs to show that you’re an expert at what you do and an authority in your niche.
Step 2: Optimize Your Pinterest Profile for Search
Once you’ve started creating authority content, it’s time to get yourself found on Pinterest. There are 2 separate parts to this:
- Optimzing your profile for search
- Optimizing your content for search
Let’s talk about that first one first: optimizing your Pinterest profile for search.
Pinterest is a search engine, and it uses keywords to index profiles and content in order to pull up results when people search.
You want to make sure that you’re using the right keywords on your profile so you show up when a podcast host is searching for guests in your niche.
For example, let’s say you’re an Instagram DM sales expert, and a podcast host is looking to bring on someone who is an expert in selling in the DMs.
By optimzing your profile with keywords like “instagram dm sales” and “selling in the dms” you can make sure that you pop up when the host is searching for those keywords.
Step 3: Promote Your Authority Content on Pinterest
Remember that authority content you’ve been creating? Once you’ve got your profile optimized, it’s time to promote it on Pinterest.
You can promote your content on Pinterest in a few different ways:
- Video + static pins that link back to your content
- Idea pins that repurpose the content you’ve created
For both of these kinds of pins, it’s all about optimizing for search (again). You want to be sure that you’re using keywords in your pins (click here for the guide) so that they show up when podcast hosts are searching for guests on specific topics.
When your content starts to pop up again and again in search, you’ll automatically be seen as the go-to person in your niche.
Step 4: Get Found By Podcast Hosts on Pinterest
Now it’s just a waiting game!
As you continue to show up and build your presence on Pinterest, more and more people will take notice – and more and more people will start to find your content in search.
It’s only a matter of time before podcast hosts start to search for what you’re an expert in, find you, and see that you’re the expert they’re looking for.
Step 5: Get Booked as a Podcast Guest!
Once you’ve positioned yourself as an expert and are showing up in search when podcast hosts are searching for experts, they’ll start to reach out about coming on the show.
From there, all you have to do is say yes + show up as the expert that I know you are.
And the rest is podcast history!
Get Started on Pinterest with a VIP Day
Have you been craving a new way to show up on social media that isn’t so draining + helps you get new business opportunities like podcast guest spots?
If you’re ready to be found by podcast hosts like this, my Pinterest VIP Days will help you get there by positioning you as the GO-TO expert that hosts are looking for.
You’ll walk away with a completely optimized account that’s ready to be found in search + a keyword bank to use to get all of your authority content ranking too.
Ready to make more sales off of + get new business opportunities from the content you’re already creating? Click here to apply for a VIP Day.