It’s no secret that Pinterest can be a HUGE traffic driver to your business’ website. But how can you actually use Pinterest to drive traffic? And what strategies actually work right now? Because you know a lot of people are still out there sharing outdated tips.
Well, you’re in luck, because in this blog post, I’m sharing my top 8 Pinterest traffic tips that work in 2021. So let’s get started.
Pinterest Traffic Tips – Set Up for Success
One of the biggest Pinterest traffic tips that I can give you is to set yourself up for success. Because if you’re not set up for success, no matter what you do otherwise you’re not going to see success. It’s just that simple.
The two biggest things that you can do to set yourself up for success are: (1) to get a business account and Google Analytics, and (2) optimize your account.
Get a Business Account & Google Analytics
The absolute FIRST thing that you should do if you want to harness the power of Pinterest traffic is get a Pinterest business account (or convert your current account to a business one).
Because of the power of analytics.
With a Pinterest business account, you get access to all sorts of information about how your Pins are doing – clicks, views, engagement, etc., which of your Pins are doing the best, and more.
Want to take it a step further? Get Google Analytics set up if you haven’t already.
Then, you can see exactly what traffc of yours is coming from Pinterest.
Optimize Your Profile
Once you’ve got your account converted to a business account, you want to optimize your profile for success. This includes:
- Doing keyword research
- Updating your profile, title, and bio with keywords
- Creating boards that fit your niche and content
- Writing keyword-rich descriptions for your boards
- Archiving/making secret any non-relevant boards (e.g. your wedding inspo board)
With an optimized profile like this, people will be able to find you more easily in Pinterest search and it will help your pins in search as well, leading to a huge boost in Pinterest traffic for you!
Pinterest Traffic Tips – Creating Your Pins
Alright, so once you’ve got your account set up for success, it’s time to shift your focus to creating your pins. Because you definitely can’t just slap something up and hope for the best – you need a strategy!
Creating Pins that will actually get traction is a combination of 3 things: creating beautiful, clickable graphics, doing keyword research, and then writing keyword-rich descriptions.
Your Graphics Matter
When it comes down to it, Pinterest is a visual search engine. This means that your graphics matter. Like, a lot.
Think about it.
If you’re scrolling through Pinterest, what are you more likely to click on: a beautifully designed Pin that is just screaming your name, or a Pin that looks like it was designed on MS Paint?
I think I can guess what your answer is.
Which means that if you want your Pins to get clicks, they’re going to have to look good and shout your ideal client’s name from the rooftops.
If you’re not a designer yourself, then a place like Creative Market can be a great place to find templates for Pin graphics. Just don’t be caught dead using an entirely unaltered Canva template!
Oh, an be sure to create at least 5-10 graphics for each blog post you’re going to be creating on Pinterest, since they are now prioritizing fresh pins.
Do Keyword Research
Once you’ve got your graphics created, the next Pinterest traffic tip I have for you is to do keyword research.
This might sound intimidating, but I promise you that it’s not!
All you need to do is go into Pinterest and type in a short phrase related to the piece of content you’ll be linking to into the search bar. Think about what you would type in in order to find this content.
When the search results load, you’ll see a bunch of little boxes which you can click on to make your search even more specific. These are the keywords that you’ll want to use.
For example, if I were doing keyword research for this post, I might type in Pinterest traffic into the search bar.
Then, I can see that people are searching for “pinterest traffic tips,” “how to grow Pinterest traffic,” etc. And these are the keywords that I’ll use when I’m writing my Pin descriptions!
Write Keyword-Rich Descriptions
The last step of creating Pins which are destined for success is to write keyword-rich descriptions.
Again, this is a lot easier than it sounds. All you need to do is take the keywords you found in your research are write 2-3 sentences that include them, enticing a reader to click on the pin!
For example, a keyword-rich description for this blog post might look like:
Do you want to know how to grow your Pinterest traffic? Use these 8 Pinterest traffic tips that work in 2021 and get ready for a Pinterest traffic avalanche!
Pinterest Traffic Tips – Best Practices
Okay, so now you’ve created your Pins. What next?
It’s time to implement a bit of ~strategy~.
And by strategy, I mean conforming to Pinterest best practices 😉
Because doing what Pinterest wants you to do is truly the best way to get Pinterest to like you.
Create Fresh Content Regularly
If you’ve spent any time in the online business world recently, you’ve probably heard that Pinterest has started to prioritize “fresh” pins. And everyone has been freaking out.
But all this actually means is that Pinterest is prioritizing Pin images that it hasn’t seen before.
It doesn’t mean that you need to be putting out a new blog post every single day. It just means that Pinterest wants you to be making multiple different graphics for each blog post that you’re pinning, rather than repinning the same image over and over and over again.
So one of the best Pinterest traffic tips that I can give you is simply to continuously be creating and pinning Fresh pins using the process outlined above. Because this is what Pinterest itself has said is going to bring you success.
Schedule Your Pins
Another thing that Pinterest doesn’t really like is huge pin dumps. It prefers when you stay consistent, pinning a little bit each day.
By far the best way to do this is to schedule out your content using Tailwind.
Set your queue up to Pin between 15-25 pins per day, and schedule a mix of your own Pins and high-quality pins of others – and keep it full!
By staying consistent and spacing out your pins, you’re going to start seeing success.
Utilize Tailwind Tribes
By FAR the biggest boost that you can give to your Pins is to submit them to Tailwind Tribes.
Tailwind Tribes are like the group boards of yesteryear – a bunch of people who post similar content, sharing each others’ content for mutual success.
So go ahead and join a few tribes that are in your niche (not big, general ones – those are never any fun) and start sharing your Pins to them! Then, people will start sharing your Pins and giving them a huge boost!
You might also like: 8 Things Your Pinterest Manager Should Be Doing in 2020
And there you have it: the 8 Pinterest traffic tips that actually work in 2021. Which one of them blew your mind?