If you’ve spent any time in the online business world, then by now you’ve probably heard at least once or twice that Pinterest can be an amazing way to grow traffic to your website.
You may have even started a Pinterest account and experimented a bit with Pinterest marketing.
But how the heck do you actually get Pinterest traffic to start flowing in to your website non-stop?
Well, I’ve got a secret to share with you…
The #1 Secret to Growing Your Pinterest Traffic – Consistency
There are a lot of different Pinterest traffic strategies that you can try. But when it comes down to it, consistency is THE most important part of all of them.
Well, there’s a few reasons.
Why is Consistency Important?
Staying consistent on Pinterest is important for a few reasons.
- No matter what strategy you’re using, if you don’t keep at it consistently, it’s never going to work
- Pinterest sees consistency as a good thing
It’s this second one that I think is the most important. Here’s why.
Pinterest likes consistency.
There are a two ways that you can approach Pinterest:
- You log in every day and pin a few different things
- You log in once a week and dump a bunch of pins all at once
Bet which one Pinterest likes.
While #2 might be easier because you don’t have to remember to be on Pinterest every day, it also leaves Pinterest with the impression that you’re, well… a little bit spammy.
Not to mention the fact that your pins are going to get lost in the storm.
You want to stay consistent with posting on Pinterest every single day because when you do, you’re going to see your reach and click-throughs start to seriously grow.
How to Stay Consistent on Pinterest
Alright, so now that you know why staying consistent is important for Pinterest traffic, let’s get into how you can stay consistent.
Continuously Create Great Fresh Content
Pinterest recently came out to say that it is prioritizing fresh pins.
While in the past you might have been able to set a pin up to re-pin over and over again onto the same board, that strategy won’t work any more.
Instead, you need to be creating and pinning new, fresh images all the time.
These images can all link back to the same blog post, but they need to be new – something that Pinterest has never seen before.
One of the best and easiest ways to do this is to design or buy a set of 10+ Pinterest templates. Then, every time you write a new blog post, use those templates to make 10+ pins for it.
After that, you can use those 10 images for a decent amount of time to pin fresh content that links back to that blog post.
Curate High-Quality Content from Other People
While you definitely want to be focusing on creating a ton of great fresh content in your Pinterest traffic strategy, you don’t want that to be all that you do.
Especially if you don’t have a ton of content of your own (but even if you do), you want to be curating high-quality content from other people to include on your own boards.
Not only does re-pinning other people’s content make staying consistent easier because you’ll never be left without something to post, but it improves your chances of seeing success on Pinterest. This is because re-pinning high-quality content from other people shows Pinterest that the content that you’re posting is likely also high-quality, which is great for you.
Schedule Your Pins
Alright, now I know I said earlier that the best way to be doing Pinterest is to be posting a little bit each day. But that doesn’t mean that you actually have to be logging into Pinterest each and every day.
In fact, you can actually log in to Pinterest just once or twice a week (or even a month) and use the magic of Tailwind to schedule out your pins.
This way, you’re still pinning consistently, but you don’t have to put as much work into it.
Hire a Pinterest Manager
Of course, while it’s great to be able to just log in once a month and schedule out your pins, if you really want to see success with Pinterest traffic, you’re going to need to be a little bit more involved.
This means posting new pins each day, submitting them to Tailwind tribes, etc.
And doing all of that each and every day can take up a lot of time.
Thankfully, the magic of outsourcing is totally available to you in this case. By hiring a Pinterest manager (like me), you can stay consistent on Pinterest without putting all of the time and effort into it!
Want to know more about what a Pinterest manager does? Click here to read my blog post about the 8 things every Pinterest manager should be doing.
And if you’re ready to hire, click here to learn more about my services.