When it comes to using Pinterest for business, there are honestly so many reasons to get started: from wanting to bring in more traffic and leads to your website, to simply feeling like it’s the right next move for you. And if you already know that Pinterest is right for your business, then you should just go ahead and get started!
But if you’re sitting on the fence, wondering how to know if Pinterest is right for your business or not, then this blog post is for you. So let’s dive right in!
Why Use Pinterest for Your Business
There are so many reasons to use Pinterest for your business, but for me it really comes down to two very specific things:
- Pinterest brings in traffic
- That traffic is often ready to buy
Because Pinterest is a search engine, people are looking for answers. And when your pin shows up as the answer to their question, they’re going to click through to your website.
And if you have a product that answers that question for them? Well, even better.
You might also like: 3 Reasons Why Pinterest is the Key to Driving Traffic to Your Website
Is Pinterest Right for Your Business?
So now that you know WHY you should be using Pinterest, let’s talk about how to know if Pinterest is right for your business.
There are really just 3 questions that you want to ask yourself to figure this out:
- Is your audience on Pinterest
- Do you have content to share?
- Do you have the time?
So let’s dive into each of these a little bit more!
Is your audience on Pinterest?
People usually think that Pinterest is just for moms looking for recipes and women planning their weddings, but this honestly couldn’t be further than the truth.
So when you ask yourself if your audience is on Pinterest, don’t just ask yourself if your audience is one of these two groups. Because the actual answer to “is your audience on Pinterest” might just surprise you!
In fact, with a user base of more than 416 million people, it’s pretty freaking likely that your audience is on Pinterest.
So how do you find out if they are?
It’s actually pretty easy to tell. All you need to do is go to Pinterest and do a search for your niche.
So for example, if you’re a wellness coach who specializes in body positivity, you could do a search for “body positivity coach”.
As you can see, there is content that shows up for body positivity coach.
And if there’s content on Pinterest, it’s pretty likely that your audience is on Pinterest.
Do you have content to share?
The next thing to ask yourself when trying to figure out if Pinterest is right for your business is whether or not you actually have content to share to the platform.
While you don’t need 100+ blog posts to see success on Pinterest, you do need enough to keep things going because content is the cornerstone of Pinterest marketing.
Whether it’s blog posts on Instagram mini-guides (yes, you CAN Pin your Instagram posts), you need to have SOMETHING that you’ll be sharing to Pinterest that you want people to click through to.
Do you have the time?
Finally, you need to ask yourself whether you actually have time to dedicate to Pinterest or not.
Unfortunately, Pinterest is NOT a set-it-and-forget-it strategy, and you’re going to want to dedicate at LEAST 15-30 minutes each and every day to creating new pins, scheduling pins, submitting to Tailwind communities, and more.
Do you have the time and discipline to do that? If not, then you might not see success on Pinterest.
Thankfully, there’s a way to see the benefits of Pinterest without having to invest that kind of time – hiring a Pinterest manager.
I offer premium Pinterest management services so that you don’t even have to think about Pinterest but can still see all of the benefits (like increased traffic and juicy, warm leads). Find out all about it here!