Whether you’re working with a Pinterest manager right now or are considering hiring one in the future, it’s important to know what tasks they should be doing to grow your traffic and benefit your business (aka, exactly what you hired them for).
But with all of the changes that Pinterest has made in the last few years, it can be hard to stay up-to-date on what exactly those things are.
As a successful Pinterest manager myself, however, I know EXACTLY what I and other Pinterest managers should be doing to ensure success in 2020. So let’s take a look at what those things are!
1. Setting Your Account Up for Success
One of the first and most important things your Pinterest manager should be doing is setting up your account for success.
- Converting your account to a business account
- Verifying your domain
- Setting up Rich Pins
- Auditing your current boards
- Creating a curated set of boards for your business & optimizing them with keyword-rich descriptions
- & more
If your account isn’t set up for success, then it honestly doesn’t matter what else they do–so this is absolutely critical!
P.S. Need help setting up your Pinterest account for success? I’ve got a package for that 😉
2. Creating Fresh Pins
Pinterest has come out recently to say that creating “fresh pins” is now best practice.
That means that your Pinterest manager should be constantly creating new images and pins to link back to your content rather than re-pinning the same old pins over and over again.
Is it more work? Yes. But the results are what make it worth it.
3. Doing Keyword Research & Optimization
We all know by now that Pinterest is a search engine, not a social media site.
And what’s the one thing that’s most important about success on a search engine? Keyword optimization.
So that means that every time your Pinterest manager creates a new, fresh pin, they also need to be conducting keyword research for Pinterest and optimizing the description for that Pin with the best keywords for it.
4. Scheduling Your Pins
One of the most important parts of being successful on Pinterest is staying consistent.
That means posting a similar amount of pins, with a similar mix of your and other peoples’ content, each and every day. And with scheduling tools like Tailwind available, this couldn’t be easier.
So if your Pinterest manager is simply logging in a few times a week and dumping a bunch of pins at once, it’s time for them to update their strategy.
5. Submitting to Tailwind Tribes
This isn’t 2017 anymore. Group boards are out and Tailwind Tribes are in, and your Pinterest manager should be using this updated strategy!
If you’re looking for the best strategy to grow your traffic coming from Pinterest, Tailwind Tribes is the way to do it.
Like group boards were in 2017, Tailwind Tribes allow you to share your pins with a group of other Pinners who pin about the same things that you do, meaning that your pins will be shared to relevant boards and shown to people who are actually interested in your content!
6. Curating High-Quality Content
Along with creating loads of fresh pins so that you can keep up a constant presence of your own content on Pinterest, it’s important to be curating high-quality content from other Pinners as well.
Not only will this make your account look a lot better in the eyes of potential followers (aka not spammy), but people will be more likely to reciprocate sharing your pins as well.
However, it’s important that your Pinterest manager isn’t just pinning any old pin. They should be curating high-quality pins with beautiful graphics that link to quality content.
One of the best places to find this high quality content is in Tailwind Tribes, so that’s another reason that your Pinterest manager should be using them!
7. Keeping an Eye On Analytics
As great as your Pinterest manager might think their strategy is, each Pinterest account and business is different, so it’s important that they’re keeping an eye on both your Pinterest and Google Analytics.
This way, they can get a better idea of what’s working and what isn’t, and tailor their strategy accordingly.
I provide a monthly analytics report for my monthly management clients, going over all of the stats and what they mean, as well as how they’ll inform my strategy going forward into the next month.
8. Staying Up-To-Date On Pinterest Best Practices
Pinterest is constantly changing and updating their algorithm to benefit their users and provide them with great content that they’ll love. Which is exactly why it’s so important for your Pinterest manager to stay on top of Pinterest best practices so they’re not using strategies that are outdated or might even hurt your account.
By far the best way to stay up-to-date with changes and best practices on Pinterest is by following the Pinterest Newsroom.
Is your Pinterest manager doing these 8 things? Or if you’re a Pinterest manager yourself, are you doing them? Let me know if the comments below!