Whether you’ve been thinking about hiring a Pinterest manager or are just curious, you might be wondering what, exactly, it is that we do all day.
Because despite what it may seem, we’re not just scrolling through Pinterest and saving to our wedding inspo boards (although we do that sometimes, too).
Which is exactly why I decided to pull back the curtain on my daily life as a Pinterest manager in this blog post and talk about all of the different tasks that I do each day. So let’s dive right in!
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Create Graphics
When it comes to success on Pinterest, having killer, click-able graphics is one of the most important components – which is exactly why I spend a good chunk of my time creating graphics for my clients.
Plus, since Pinterest has started to prioritize fresh pins, aka images they’ve never seen before, I try to create at least 5 pin graphics for each blog post we’re focusing on promoting, if not more.
I use Canva for most of my graphic creation, working off of templates that I’ve created for my clients to match their brand. Not only do I love Canva for how easy it is to use, but working on Canva also means that if a client ever stops working with me, I can easily share the templates with them for them to continue using.
Do Pinterest Keyword Research
Once I’ve created the graphics for a blog post, the next step is to conduct keyword research so that I can write keyword-rich descriptions for the pins.
Working off the topic and keywords of the original blog post, I’ll conduct my research within Pinterest itself for keywords that are popular and fit with the post.
For example, if I were prepping pins for a blog post about Pinterest traffic, I would type “Pinterest traffic” into the Pinterest search bar. From there, I’m able to get suggestions for more long-tail keywords which people are searching for.
Write Keyword-Rich Pin Descriptions
With my keywords found and written down, the next thing I do is use them to write keyword-rich descriptions for my client’s pins.
I usually write 3 different descriptions using different keywords which I can rotate between while pinning different graphics, and I keep these in my client’s tracking spreadsheet.
Create Fresh Pins
Finally, with graphics and keyword-rich descriptions prepped, it’s time to actually create and launch some fresh pins! Depending on my client’s plan, I’ll create and launch anywhere from 2-5 pins each day.
In order to create these fresh pins, I’ll upload the new graphics to the corresponding blog post and pin to the most relevant board from there, checking to make sure that the title and description are optimized.
Then, it’s time to continue the launch over on Tailwind!
Schedule Pins on Tailwind
Once the Pin has been pinned manually onto the most relevant board, the next thing that I do is head over to Tailwind to schedule it out to any other relevant boards, including an interval of at least a few days to make sure that nothing is too spammy.
Add Pins to Tailwind Tribes
Then, it’s time to add the Pin to Tailwind Tribes! This is my FAR the most important part of my whole day, since Tailwind Tribes are invaluable for getting repins and driving traffic to your website.
For each Pin that I’m launching that day, I’ll share it to all of the relevant Tribes that my client is a part of.
Schedule from Tailwind Tribes
For each Tribe that I submit to that day, I’ll also head in and schedule a few Pins to my client’s Tailwind queue. Most Tribes have either a 1-1 or 2-1 share ratio in their rules, so it’s important to keep re-sharing up!
Curate Others’ Content & Schedule on Tailwind
Finally, with client and Tribe pins already scheduled, I’ll take a second to go through and see if there are any gaps that need to be filled up.
Since it’s important to remain consistent on Pinterest, I’ll curate high-quality content to add to their schedule from Pinterest itself.
And there you have it: all of the tasks that I do for each of my Pinterest management clients each and every day!
Ready to hire a Pinterest manager to take these tasks off your plate? Check out my services here.
I follow an identical process but for my own blog. One question though: since Pinterest is now all about “fresh pins” I’m wondering if you’re still creating and launching 2-5 pins per day with the same URL or if you create fresh posts more now instead? I can’t tell on my Pinterest if pinning different pin designs, but still using the same URL, is actually making my traffic drop. Thanks, Kris
Good question! I like to think of it as a pyramid of freshness. The freshest thing is going to be a new URL, but creating new blog posts every single day likely isn’t possible. The next fresh thing will be a new image to an old URL, so that’s still what I focus on for the most part. Then, the least fresh thing is an old image to an old URL/a repin.