When it comes to getting started with + seeing success on Pinterest for your business, you often come up with a lot of questions. So, I decided to gather some of the top Pinterest FAQs and answer them!
From how long it will take you to see success on Pinterest, to what size your Pins should be and the age-old group board question, I’ve poured my years of Pinterest knowledge into answering these FAQs for you – so let’s dive right in!
How long will it take to see success on Pinterest?
Honestly, there’s no guaranteed timeframe for success on Pinterest. I’ve seen clients start to get clicks on their pins the second I’ve started working on their accounts. Other times, it takes a few months before we really start to gain traction.
Social Media Examiner says that 30-90 days is typical for seeing a Pin start to gain traction.
The great thing about Pinterest, though, is that once you start seeing success it doesn’t go away – your Pins are evergreen!
Do I have to have a ton of content to be successful on Pinterest?
Nope! You definitely want to have at least some content ready to go so that your Pins can be linking to something, but you don’t need to have 100 blog posts already to start seeing success on Pinterest. Instead, you can create multiple Pin images for the same post (also called Fresh Pins)!
What the heck are Fresh Pins?
Pinterest recently came out and said that they are prioritizing “Fresh” content/pins, and everyone started freaking out because they were used to repinning the same pins over and over again. But honestly, it’s nothing to be scared of.
Fresh Pins are just new images. They can all link to the same content, they just need to have variations in images, titles, or overall design! Tailwind has a great example here.
What size should my Pins be?
One of the biggest Pinterest FAQs out there is what size your Pins should actually be.
It used to be recommended that you make your Pins as tall as possible so they would take up more space in the feed, but since then Pinterest has started cutting off tall images!
Your Pin graphics should have a 2:3 ratio. The optimal size is 1000 x 1500 pixels.
How many Pins should I pin per day?
Tailwind says that the ideal number of pins per day is between 15 and 25. You should never be pinning more than 50 pins per day.
Do I need to share other people’s content?
Not necessarily. If you have enough content of your own to fill out that 15-25 pins/day, then you don’t need to. There are couple of reasons you would want to share other people’s content though:
- So you don’t look super spammy if someone comes to your profile
- To share genuinely useful content your audience would like
- To fill out your content when you don’t have a ton of your own to share
Also, if you’re using Tailwind Tribes (aka the best way to get repins, in my opinion), then you’ll need to share other Tribe members’ content every time you submit a pin of your own.
And don’t worry – Pinning other people’s content won’t hurt your own traffic. One of the things that Pinterest takes into account is the amount of overall engagement that your account gets, so by pinning high-quality content (both yours and others) that people want to engage with, you’re showing Pinterest that you’re a high-quality account!
What are keywords and how do I use them?
Keywords are words and phrases that people search for. You want to use relevant keywords so that Pinterest (and people on Pinterest) can find your profile and pins!
The best way to find relevant keywords to use is simply by doing a search within Pinterest itself. Simply type in a phrase related to what your blog post/Pin is about. Then, you’ll see a bunch of suggestions along the top for extra words to add that people are searching for.
For example, when I type in “pinterest marketing” into the search bar, I can see that people are searching for “pinterest marketing strategy,” “pinterest marketing tips,” “pinterest marketing for bloggers,” etc.
I can then use those keywords in my profile, board descriptions, and pin descriptions!
Should I use hashtags in my Pin descriptions?
Another big Pinterest FAQs? Hashtags.
Pinterest introduced hashtags about three years ago, and for a while they were all the rage. In the 2020 Pin Potential Summit, however, a Pinterest rep came out to say that while hashtags are still searchable, you don’t need to include hashtags in your Pin descriptions in order to be included in those search results (confirmed by Tailwind here).
Instead, they’re just pulling those results from the plain-text keywords of the hashtag. So as long as you’re writing keyword-rich descriptions, you’re good!
How do I get more monthly viewers?
SO many Pinterest “experts” always talk about how many monthly viewers they have to prove that they’re good at Pinterest, so you’re probably wondering how you can increase your monthly viewers as well.
But do you want to know a secret?
Monthly viewers are MEANINGLESS.
All monthly viewers are is how many times someone has scrolled past ANY Pin that you’ve pinned! So the monthly viewers stat really tells you nothing about how successful your pins are or how much traffic you’re getting from Pinterest.
Instead, you want to be focusing on clicks and engagement on your own Pins!
Should I use group boards?
While a few years ago group boards were all the rage for getting your Pins seen, Pinterest has come out and said that they are devaluing the power of group boards since marketers have been using them completely differently from how they were intended to be used!
While you don’t have to go and leave all of your group boards this second, you probably shouldn’t be putting a huge amount of effort into them.
Group boards are not a huge part of my current strategy for my clients, although I will occasionally join 2-3 highly specific, small (think: less than 20 contributors), and super high-quality group boards if I find them, which is what I’d suggest for you too.
Do I need Tailwind?
In short: yes. Tailwind is absolutely amazing – not just for keeping your pinning schedule consistent, but also for the extra analytics that comes with it, features like SmartLoop, and best of all: Tailwind Tribes!
What about Tailwind Tribes?
Tailwind Tribes are my absolute FAVORITE! They’re like group boards were in 2017, but directly integrated into Tailwind, meaning that you’ll schedule your shares straight to your queue.
Tailwind Tribes are the biggest part of my strategy for my clients, and I have seen AMAZING results with them, so you should definitely be using them!
Ok I’m sold. How do I hire you???
Amazing! I offer both Pinterest account set up/optimization and monthly management packages. Check out all the deets here!
Then once you’re ready, reach out via my contact form and we can get you set up ASAP!
So there you have it: the biggest Pinterest FAQs out there + their answers!
Have any more questions about Pinterest? Just drop them in the comments below!